Attention is scarce. We all have oh so much to do. And for many of us it’s so hard to manage our time and stay focused with an increasing number of channels and messages. It’s not about getting attention anymore, it’s about deserving attention. For brands it’s harder to get through and ‘gain attention’. Why is that?
Carl Gustav Jung once said the reason for evil in the world is that people are not able to tell their stories. We don’t always understand the stories we are ourselves. And people’s stories are often not heard. To deserve attention we must pay attention. To get our stories and content shared and acted upon, we must understand the stories of the people forming the communities we want to live and thrive in first.